GamblingHero Weekly: SugarHouse Rebranding, FanDuel enters another US State & more
GamblingHero Weekly: SugarHouse Rebranding, FanDuel enters another US State & more
2019-11-11 | GamblingHero
New things abound in the world of gambling every week. Some news tends to be very exciting while some are not so captivating, but the fact remains that trends in the gambling world are now being reported on the front page of major newspapers around the world and keeps trending on the internet through social media platforms like twitter, Facebook, Instagram and so on. This is why we at GamblingHero have decided to start a weekly news update, serving you red hot headlines and information on the latest trends in Online Casino and gambling world in general. This weekly update will follow to the topic “Gambling in the USA”.
Here are the hot headlines trending in the gambling world for this week:
- SugarHouse Casino rebrands as Rivers Casino Philadelphia
- FanDuel sets up online sportsbook in another US state
- Philadelphia’s Sugarhouse Casino establishes $5m retail sportsbook
- Bet Indiana prepares to launch mobile sportsbook in Indiana
- Caesars sportsbook expands its operations to seven US states
- Pittsburgh Steelers fantasy sports partners Fanduel
We now move over to the details.
Sugarhouse Casino rebrands as Rivers Casino Philadelphia
Rush Street Interactive officially rebranded its Philadelphia Sugarhouse Casino as Rivers Casino Philadelphia. These rebranding includes the establishment of a $5m retail sportsbook, a $15m investment in property and a remodeled gaming floor. Rush Street now operates four casinos in the United State under the Rivers Casino brand in venues like Schenectady, New York; Des Plaines, Illinois; Pittsburgh, Pennsylvania.
“Having one brand will provide a smooth customer experience for players with our online and mobile, bricks and mortar casinos and sportsbooks, all part of the Rivers Casino brand”, stated Rush Street Gaming and Rivers Casino Philadelphia CE, Greg Carlin.
In addition to the rebranding, an initiative called ‘Rivers Gives’ has been set up by Rush Street to give back to the Fishtown neighborhood and surrounding areas by having team members volunteer 2000 service hours annually to these towns. Not only this, Rivers Gives has also established some donations locations where players can join this initiative to benefit local nonprofits.
Under the Rivers Give initiative, the Penn Treaty Special Services District has continued to receive an annual sum of $1m from Rivers Casino Philadelphia to develop four US neighborhoods.
FanDuel sets up online sportsbook in another US state
FanDuel group in partnership with Boyd Gaming’s Blue Chip Casino Hotel and Spa has set up its mobile and online sportsbook in Indiana.
This new sportsbook makes Indiana the fourth US state where FanDuel online sportsbook and mobile platform can be found, following West Virginia, New Jersey and Pennsylvania.
“Incredible momentum is being witnessed at our Indiana retail sportsbooks and offering our online sports betting platform to the state of Indiana is only natural” stated Mike Raffensperger. “Now every sports fans in the state of Indiana can testify to the fact that FanDuel is the number 1online sports bookie in the US” the FanDuel Group chief marketing officer further said.
FanDuel sportsbook was launched in Indiana shortly after the opening of four FanDuel retail outlet at four Boyd Gaming Properties: Diamond Jo Casino in Northwood, Iowa; Blue Chip Casino Hotel and Spa in Michigan City, Indiana; Diamond Jo Casino in Dubuque, Iowa; Belterra Casino Resort in Florence, Indiana.
In other news, FanDuel has expanded its subsisting agreement with iGaming software provider GAN. With this expansion, the account service for FanDuel’s sportsbook in both Pennsylvania and New Jersey is provided GAN.
According to GAN CEO, Dermot Smurfit, the track record of awesome delivery with FanDuel has proven to be an extraordinarily successful partnership in both Pennsylvania and New Jersey. He added that the fast deployment of FanDuel into the Indiana market aids in early capture of internet sports betting shares in Indiana.
Philadelphia’s Sugarhouse Casino establishes $5m retail sportsbook
Sugarhouse Casino in Philadelphia has now opened a new BetRivers branded sports bookie. This new sportsbook represents the casino’s latest branding and the impending transition to Rivers Casino Philadelphia from Sugarhouse Casino.
The new retail sportsbook is an exquisite design by DMAC Architecture of Chicago. The outlets have club tables and chairs for exactly 115 visitors and a modern LED central monitor. There are larger flat-screen and high definition monitors that magnifies the entire viewing area.
The ultra-modern sportsbook houses 6 betting windows and 22 self-service betting kiosks offering betting on numerous sporting events like baseball, hockey, basketball, football, college sports, NFL etc. The types of bet you can wager at BetRivers includes point totals, straight bets, parlays, in-game betting and so on.
”The ultra-modern BetRivers sportsbook is a beautiful arena that must be seen by all passionate Philadelphia fan” said Rob Long, the Sugarhouse Casino general manager. “If getting to the game will be a problem, never worry, our visitors love watching action-packed games in Philadelphia’s best game day destination.”
The Philly sportsbook comes at the back-heel of two recent sportsbook-styled lounges launch at Wells Fargo Center which is the home of the professional ice hockey club, Philadelphia Flyers.
“We tried our best to ensure that the sports lounges at the Wells Fargo Center and BetRivers Sportsbook offers Philadelphia sports fans with everything they need to get in on the action, enjoy the games and have fun with friends and family” stated Mattias Stetz, Rush Street Interactive chief operating officer. “Rush Street Interactive is the leading brand in sports betting, and it is evident that punters will be excited with the state-of-art sportsbook and when gaming in the lounges”, he further said.
Following Sugarhouse Casino’s rebrand to Rivers Casino Philadelphia, its casino and online sportsbook (playsugarhouse.com) will also be changed to BetRivers.com.
Betindiana prepares to launch mobile sportsbook in Indiana
Spectacle Entertainment’s Majestic Star Casino in partnership with USA Sports Gaming prepares to launch BetIndiana mobile sportsbook.
If granted license by the Indiana Gaming Commission, the Betindiana sportsbook will be granted access to receive wagers from players in the state of Indiana through any mobile device. Majestic Star Casino will also make its debut in the Betindiana retail outlet provided for fans to watch their favorite games and place wagers through their mobile phones.
“This partnership is the best for us,” said the founder and president of USA Sports Gaming, Frank Ignatius. “Just like Betindianna, Spectacle Entertainment is a sole operator in the gambling industry, established in the Midwest and linked to our local markets. There is great synergy here and we are very confident that Indiana bettors will be provided with a sportsbook that is different from bookies in other states”
With this long-term partnership, Betindiana mobile sportsbook will be made available at Spectacle Entertainment’s planned brick-and-mortar casino situated along Borman Expressway in Gary.
“Signing this agreement with Majestic Star pleases us because we are able to launch our Betindiana mobile product” continued Frank. “Aside from Indiana, there are also plans to increase our operation to several other markets in the country as many more states legalize sports betting.”
Caesars sportsbook expands its operations to seven US states
Before the end of the year, New York listed gaming operator, Caesars Entertainment is certain to expand its operations to seven US states. The expansion of the company’s sports betting operation has started since August to include Pennsylvania, New Jersey, Nevada, Indiana, Iowa, New York and Mississippi totaling 29 venues.
Caesars’ mobile sports betting app has started working in two states namely New Jersey and Nevada. Caesars’ mobile apps is expected to enter the Pennsylvania market in the final quarter of the year, subject to regulatory approval.
Caesars is also the official odds info supplier for sports media brands like Turner Sports and ESPN. These sports companies interact with fans through live studios at the LINQ Hotel and Experience, where the ESPN studio is preparing to air from this winter and the Bleacher Report at Caesars Palace.
“The gambling world has continued to evolve with trendy innovations and Caesars Entertainment has also continued to take the lead in the industry by churning out new and creative ways for punters to enjoy sports-related content while betting at a sportsbook or via mobile app” said Christian Stuart, Caesars Entertainment executive vice president of gaming and interactive.
“Our coveted partnerships, especially those in the broadcast space, have increased brand recognition for Caesars while also providing guests and sports fans new sports betting related content and experiences to enjoy.”
Caesars added that its recent sportsbook launch at one if its properties in Biloxi, Mississippi, has resulted in a 10 percent increase in month-on-month attendance, with beverage sales up 300 per cent alongside improved overall gaming revenue from new-to-brand and re-activated customers.
Pittsburgh Steelers fantasy sports partners FanDuel
FanDuel Group has been chosen as the official fantasy sports partner of Pittsburgh Steelers. With this long-term partnership, FanDuel will cooperate with Pittsburgh Steelers on series of marketing assets such as television, radio and digital marketing; scoreboard video signage and LED at the Heinz Field stadium.
During the partnership duration, FanDuel will provide awesome experiences to punters including free access to at least one fantasy camp event at Heinz Field.
Pittsburgh Steelers partnership with FanDuel is the second fantasy sports partnership with an NFL team in the past few weeks. This comes at the back heel a deal with the Indianapolis Colts.
GVC & MGM platform to power sports betting for Yahoo Sports
It has just been recently confirmed that Yahoo sports which is a media property of Verizon Inc has just entered into a monumental partnership with MGM resorts aimed at launching its sports betting vertical.
This details of the agreement confirm that Yahoo Sports will become a strategic digital media partner of MGM Resorts, which will then see a start to the sport betting functionalities spread across its Yahoo Sports App in this month. As a result, Yahoo Sports wagering transactions will get powered by the platform which will remain in the maintenance of Roar Digital.
In a statement by Verizon:
“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” said Guru Gowrappan, CEO of Verizon Media.
“At Verizon we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
Wynn Partners Full House to launch Mobile Sportsbook in Indiana and Colorado
This agreement between the wholly owned subsidiary of Casino operator Wynn and WSI US, a primary company for the interactive gaming and sports betting arm of the business.
In the statement made:
“We are excited to partner with Wynn Resorts, allowing them to conduct mobile sports wagering throughout Indiana and Colorado,” said Full House Resorts president and CEO Daniel Lee. “Wynn Resorts is renowned for its unparalleled focus on guest service and as the premier operator in the gaming industry.
We are thrilled to see them bring their unique vision to the online space, beginning with the residents of - and many visitors to - Indiana and Colorado.”
In the past month, CDI (Churchill Downs Incorporated) shook hands to a deal with Full house to launch BetAmerica Sportsbook brand to be located at the Rising Star Casino down in Southern Indiana.
The details of the agreement contain the fact that CDI will now be fully able to offer online and retail sports betting options in Colorado under the auspices and License of Full House at Bronco Billy’s Casino and Hotel in Cripple creek. Although, this will be subjected to the Colorado residents voting in this month to duly ratify the state’s sports betting legislation. In the event of the approval, it would then mean that Online Sports betting could be made available in the Centennial by the Spring of the coming year, 2020.